About

Colleen Goepfert

AI, Growth & GTM Executive

Colleen Goepfert is a growth and GTM executive focused on how AI changes the way companies identify opportunities, build systems, and scale what works.

She brings 15+ years of experience across cybersecurity, data infrastructure, and SaaS, building growth programs and operating systems that connect customer behavior to measurable business outcomes.

Colleen founded Build Without Chaos, a framework for helping leadership teams apply AI with clear decision ownership, strong operating discipline, and measurable business impact.

Focus

AI, Growth & GTM

Colleen advises technology companies on applying AI to growth and GTM, building systems that connect customer behavior, commercial strategy, and operational execution.

•AI-enabled GTM systems and workflows
•Customer behavior and growth strategy
•Revenue orchestration across marketing, sales, and CX
•AI adoption and decision ownership
•PLG and sales motion integration at scale
•GTM experimentation and operationalization

Inquire about executive advisory

Platform

Build Without Chaos

A platform exploring how organizations scale with structural clarity.

•Better questions before faster answers
•AI governance before automation
•Structure before scale
•Decisions people can trust
•Calm as a competitive advantage
•Organizations built to last

Build Without Chaos is a model for scaling with clarity and intention.

Explore the framework